The Great American Days brief; aid the sales of gift experiences through good usability. And the challenge was not dissimilar to renovating an old house…
Learning what to keep and what to throw in the trash is sometimes difficult.
The biggest challenge was designing the user journey through out the site and transforming and translating the old defunct site into a fresh clear interface. It felt a little like setting up the perfect shop, putting calls to action in the most important places; like sweet treats at the check out tills. The last speed bump was to make it both appealing, sales orientated, and usable whilst maintaining a clean good looking site. And once it all came together, bam, it works. check. it. out.
