First Position Dancewear
International Dance Supplies approached us for a new logo and brand redesign as they updated their name to First Position. Skylark designed their initial website and we were asked with long-standing e-commerce partners Envoy to adapt the current website design to accommodate this new brand.
We evolved their branding to fit with the modern clean layout of an e-commerce site. Fundamental was the choice of colour palette to make the brand more appealing to the dance world.
We also introduced a clean, modern interface so that the customer experience would be comparable with any great on-line store.