G4S Cash Solutions UK formerly Securicor launched a low-cost cash in transit service to small UK businesses in 2015. To keep operational costs low the service was designed to be booked online for collections of £4000 or less. Research showed that small business owners assumed the service was for large banks and supermarkets. Our thinking was to create a clean, clear user friendly site with original features so their audience could immediately identify themselves and their need for the service.
Further to this project was the creation of the interfaces for the backend booking system, detailed in the G4S Darwin case study.