G4S ‘How it Works’ Animation

G4S identified a need to explain the process of cash collection that would engage its audience and allow them to ‘see themselves’ as its market. We designed and animated a ‘cash journey story’ to show how the service works for small to medium-sized businesses.


We designed bold, engaging characters and used a cutting-edge animation technique where the money funnels through the animation, dragging the frames across the screen making the process fun to watch and simple to understand.


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