Since 2004 Great American Days has been an online retailer for gift experiences in the US. Providing some of the most exciting experiences and partnering with some of the countries biggest incentive and rewards programs. The redesign of their website was one of Skylark’s most extensive sites to design in terms of ensuring the architecture was right before we began to build. We needed to aid the sales of gift experiences through good usability and simple design. Also, the transition moving from the old to the new site needed to be as smooth as possible. The result; a fresher, cleaner site offering viewers exciting options at every click.

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